Why is double opt-in still not used by everyone?!

Out there in the big wide world there are, beside me, unfortunately, a few other people named “Mark Gibbs” and a number of these individuals don’t know their Gmail addresses. This is a problem as I am the proud owner of “[email protected]” and have been since the start of Gmail while they are not. The trouble with these people is they keep giving my Gmail address to organizations they deal with and more than a few of these organizations fail to do the one thing that they should be doing when it comes to building an email relationship with a customer: Verifying the customer’s email address.

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