While it’s mostly tech-savvy surfers who install Adblock Plus browser plug-in, an advertising bureau suggested that websites will fight ad-blocking by blocking the content with an error message or a paywall if you use an ad blocker. “Advertising is the economic engine that drives the Internet and gives us free websites and great content,” but as click-through rates decline, ads get more annoying in…
Ms. Smith’s blog
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Mobile Advertising, Commerce, Security and Cloud Services to Take Center …
PYMNTS.com Mobile Security – Carrie MacGillivray, program director-Mobility and Telecom for IDC, will moderate a panel with Vijay Dheap, IBM; Kevin Mahaffe, chief technology officer, Lookout; Ray Vinson, senior director, Samsung; and Toby Rush, CEO, EyeVerify, … |
 TIME |
Android study finds privacy and security risks related to in-app advertising
Engadget These ad libraries pose security risks because they offer a way for third parties – including hackers – to bypass existing Android security efforts. Specifically, the app itself may be harmless, so it won't trigger any security concerns. Researchers find privacy and security holes in Android apps with ads Mobile apps with ads called security risk Your smart phone may be at risk, say researchers |
Michael Learmonth / AdAge:
Skype Dials Up Dollars With Pay-Per-Call Advertising — Pitch to Businesses: Calls Convert to Sales Better Than Clicks — NEW YORK (AdAge) — Skype is hoping to dial up a few ad dollars with a new pay-per-call ad unit, which will turn phone numbers into little ads for the 560 million users of the service.