Generally speaking, I’m pretty good at skipping past ads in my Twitter stream, but this one grabbed my attention with a clickbait headline that proved harder to resist than a perfectly grilled slab of beef.

“Would you believe this steak was cooked by an iPhone?”

Not for a nanosecond, of course, despite the multitude of stories connecting fire and iPhones over the years.

But I couldn’t escape the attendant curiosity: What in the name of Steve Jobs might allow a marketing professional – no, make that even a marketing professional — to suggest such a preposterous feat might be possible.

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