Virtual reality (VR) has gained a lot of attention in both the technology and mainstream consumer markets over the past few years, and rightfully so. It’s a jarring experience not only for the user who gets fully immersed into the move or video game they view through the device, but also to anybody who happens to see somebody with an Oculus Rift strapped to their face. That latter aspect is a big part of the reason why one analyst expects the less-invasive augmented reality (AR) to be the more successful of the two.

Augmented reality has taken a back seat in the emerging tech world in the last few years, and suffered a particularly big setback when Google withdrew its Glass headsets from consumer markets in January. The world’s first big introduction to AR fell flat, earning a negative reputation (at best) among everybody except those who wore them.

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