Tag Archive for: Brand

Can Cloud Telephony Services with Military Grade Security Enable Organizations to Create High Brand Value?

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By Shubham Patidar, Research Consultant at Fact.MR

In today’s technology driven world, the workforce is spread out between those working remotely and those working in offices, with some planning on returning to their office full-time and others remaining on a hybrid or remote model for the foreseeable future. While several companies worldwide have remained invested in the on-premises calling system, the reality is that, today, the shortest way to communicate is often through a stable internet connection.

Companies are thus investing huge sums in the development of a unified communications system with a cloud calling feature. Adapting their communication systems to this new technology can potentially improve or even future-proof the line of communication in and outside of an organization.

Cloud calling, often referred to as cloud telephony, helps in making a company’s overall phone system cost less. It provides voice communication services primarily through a third-party host. It is gradually replacing the need for traditional enterprise telephone systems, including private branch exchange across the globe.

Cloud telephony services further frees organizations from the burden of purchasing and storing stand-alone hardware such as handsets and private branch exchange boxes. It also sets the stage for equipping complementary unified communications as a service (UCaaS) features such as artificial intelligence (AI)-enabled customer support, keyword and voice analysis, interactive voice response (IVR), and call center capabilities.

Organizations nowadays are utilizing cloud telephony services to better connect their teams and make their employees more satisfied, engaged, and focused in their roles. The term ‘cloud telephony’ signifies a multi-tenant access model, with subscribers paying to utilize a provider’s pool of shared and commoditized resources.

As per Fact.MR, a leading market research firm, the global cloud telephony services industry is projected to reach a valuation of US$ 51.5 Billion by the end of 2032 and exhibit growth at a CAGR of 9.5% from 2022 to 2032. Surging need to reduce phone bills and the overall teleconferencing cost in an organization is expected to…

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Brand new iPhone features that Android already has

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For some reason, people like to take sides on things that really don’t need to have sides at all. You’re a fan of iPhones? Cool. You’re more comfortable with Android phones? Use it in good health.

But we live in a competitive society, and so the one company that produces iOS-based phones and the myriad brands that make Android-based phones always feel that they need to explain why their product is more spectacular, more flexible, more secure, more fun, and more whatever than the ones powered by the other OS. As a result, whenever a company introduces a feature that’s new to its OS, it proclaims it as innovative, wonderful, and never seen before. Anyone who has attended or watched a product introduction — from Apple, Google, or Samsung — knows what I’m talking about.

Apple is arguably the biggest offender here, with a history of taking its time to develop a feature that other companies were quick to jump on as effectively beta-testers. You can almost set your watch to the Twitter takes and memes about how iPhone users are always late to the party of ideas they might think are wholly new if taking Apple at its word.

And here we are again. Apple is introducing its latest phone line, the iPhone 14, and the latest version of its operating system, iOS 16. There are a lot of improvements and new features that will be either useful, fun, or both. And in fact, many of these features are coming to older iPhone models, while some are limited to the new iPhone 14 hardware.

But while Apple touts all of them as all new and all great, some of them are — either completely or in some fashion — already familiar to Android users. Here’s a list of at least some of the features that Apple is now offering but that Android has had for a while.

Multiple stops in maps

You are on your way home after visiting your Aunt Bea, and you suddenly realize that if you take a short side trip, you can stop in at one of your favorite bookstores. Don’t want to get lost? Now, in iOS 16, you can quickly add the address of the bookstore to your trip agenda and get directions that will let you stop there and then find your way back home.

It’s a very handy feature that Android has had since…

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On Influencers and Brand Influence

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What does it mean to be an influential brand?

In my opinion, two things:

  • First, it means that you have credibility among customers—there’s a broad consensus that your brand delivers the value it says it does.
  • Second, that you have authority in your market—you’re innovative in your category, so your competitors take their cues from you, not the other way around.

Content plays a crucial role here.

In a recent Skyword survey, a majority of consumers (54%) and business buyers (53%) said that the quality and authority of a brand’s content significantly impacts whether or not they purchase from them. Leery of persuasive tactics, they seek out content that helps them make their own choices and gives them confidence that they’re getting a good value.

This is a caution for brands who’ve become too reliant on the “borrowed” authority of Macro Influencers to move product. While an Influencer’s cachet may attract eyeballs in the short-term, sustained brand growth takes earning hearts and minds.

influencers

Put simply, it’s time to diversify.

A more effective approach to building brand influence involves tapping into the power of Everyday Influencers. These are subject matter experts who also happen to be members of your brand audience. Where Macro Influencers are increasingly seen as mercenary, the relatability of Everyday Influencers is bona fide.

They may not have millions of followers on Instagram or LinkedIn, but Everyday Influencers offer a few critical advantages that Macro Influencers don’t: owned authority, authentic connection, and scale.

Here’s what I mean:

Your brand owns the conversation; experts amplify it.

Samsung launched platforms like Samsung Business Television and the Business Disrupted podcast to inform their customers about big-picture topics, like the connected supply chain, the future of mobile security technology, and how to develop stronger IT leadership. Their format brings together Samsung experts and Everyday Influencers—ranging from IT business leaders to technology developers—to discuss the challenges and solutions associated with each issue.

Notably, Samsung doesn’t just sponsor the conversation, they lead it—on their channels with a host from their own brand.

What works…

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New malware circulating in messaging apps using ‘Darez’ brand name

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Once opened, it enables hackers to penetrate through the device firewall and take confidential user information

A malicious software (malware) is making rounds across several messenger apps using an altered name of popular e-commerce platform Daraz.

With the title “Giving gifts to Darez Supporters – Free Gift for Everyone), a suspicious link is guised under the promise of free gifts for its loyal customers, and is being circulated among messaging apps such as Facebook Messenger, WhatsApp, Viber and others.

Once opened, it enables hackers to penetrate through the device firewall and take confidential user information such as photos, contacts and others, all using a variant name of the brand “Darez” instead of “Daraz.”

Khalid Arafat, a WhatsApp user, clicked on the said link on Friday, without crosschecking the brand name or title.

“I thought it came from Daraz. But the link automatically went to my other contacts inbox. Then I realized I just may have given hackers access to my phone,” he said.

Users often overlook a spell-check as the hackers only altered the spelling of Daraz, but used similar logo and URL so that no suspicion is raised on the misspelling.

Malware virus is used to disrupt the normal functioning of a computer or mobile phone, collect confidential information, gain unauthorized access to a protected computer network system, or display unwanted advertisements.

It can also operate secretly for the purpose of stealing information or keeping a close eye on the user.

International internet gateway (IIG) operators said that there are more than 3.5 crore WhatsApp users and around 2 crore Viber users in the country.

So far, the malware has only emerged on Messenger, WhatsApp and Viber. The malware can cause any kind of harm by controlling the contact list, IP (Internet Protocol) address, location, picture etc. of the mobile phone, they added.

Sarowar Alam Sikder, president of the IIG Forum, told Dhaka Tribune that this type of link always comes from different hackers to different OTT platforms to steal people’s personal information for blackmailing later.

However, mobile phone users have to be aware of this as there is no cure from it once infected, he also said.

Talking to…

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