That Apple CEO Tim Cook is gay couldn’t even be call called an open secret because it has been so widely understood and on several occasions reported. Yet Cook himself had never publicly acknowledged his sexual orientation.

Today that changed.

Writing himself – and eloquently — on BloombergBusinessweek:

For years, I’ve been open with many people about my sexual orientation. Plenty of colleagues at Apple know I’m gay, and it doesn’t seem to make a difference in the way they treat me. Of course, I’ve had the good fortune to work at a company that loves creativity and innovation and knows it can only flourish when you embrace people’s differences. Not everyone is so lucky.

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