Tag Archive for: economics

Extortion Economics: Ransomware’s New Business Model


Did you know that over 80% of ransomware attacks can be traced to common configuration errors in software and devices? This ease of access is one of many reasons why cybercriminals have become emboldened by the underground ransomware economy.

And yet, many threat actors are working within a limited pool of ransomware groups. Although ransomware is a headline-grabbing topic, it’s ultimately being driven forward by a relatively small and interconnected ecosystem of players. The specialization and consolidation of the cybercrime economy has fueled ransomware as a service (RaaS) to become a dominant business model — enabling a wider range of criminals to deploy ransomware regardless of their technical expertise. This, in turn, has forced all of us to become cybersecurity defenders.

When Microsoft is developing threat intelligence, we don’t just rely on open forum monitoring and ransomware claims to identify emerging cybercrime trends. We also observe end-to-end events as they occur. This has allowed us to identify patterns in cybercriminal activity and turn cybercrime into a preventable disruption to business. Once businesses can address the problems and network gaps that industrialized tools rely on to succeed, they can better strengthen their cybersecurity position. Here are some of our top tips.

Understanding how RaaS works

Before you can defend against ransomware, you must first know how it operates. Ransomware is not targeted. Instead, ransomware takes advantage of existing security compromises in order to gain access to internal networks. Cybercriminals have adopted a maximum-efficiency approach when it comes to ransomware. In the same way that businesses hire gig workers to cut down on costs, cybercriminals have turned to renting or selling their ransomware tools for a portion of the profits rather than performing the attacks themselves.

This flourishing RaaS economy allows cybercriminals to purchase access to ransomware payloads and data leakage as well as payment infrastructure. What we think of as ransomware “gangs” are in reality RaaS programs like Conti or REvil, used by the many different actors who switch between RaaS programs and…

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Juniper CEO: On the cusp of transforming economics of optical networking

Juniper Networks CEO Rami Rahim believes his company’s recent purchase of silicon-photonics vendor Aurrion may lead to a major cost reduction for high-speed networking gear.

Rahim says he thinks “we are potentially on the cusp of a real breakthrough that will transform the economics of the optics in networking equipment, which obviously will be of great interest to anybody that is building a large, mission-critical network.”

The big benefit for customers will be a better price per bit per second in Juniper’s high-speed networking gear, Rahim said in a phone interview during a break from the company’s NXTWORK 2016 (see highlights of the audio interview below). “It will also help Juniper in maintaining its long-term objective for growth margins of our products.”

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Network World Tim Greene

Apple stores redefining mall economics

If you’ve visited an Apple store at your local mall the chances are good that you’ve visited a crowded Apple store at your local mall.

And, not surprisingly, those crowds don’t necessarily get right back into their cars after buying their iWhatevers. They do more shopping. In fact, an Apple store alone can boost overall mall sales by 10%, says one research firm, and Apple is using that clout to its advantage.

From a Wall Street Journal report:

In the past, malls typically operated according to a straightforward bargain. Department stores that anchored the ends of the malls either owned their own stores or paid almost nothing aside from fees to maintain common spaces in exchange for drawing much of the traffic, while specialty retailers in the smaller spaces between the anchors typically paid the bulk of a mall’s rent.

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Network World Paul McNamara

GeckoSystems’ Mobile Robots Conference to Have Consumer Health Care … – PR-USA.net

Perhaps one of the most easily overlooked realities regarding the economics of mobile robots usage is the impact of their providing cost effective utility seven days a week, twenty-four hours a day.

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